Created a full brand identity and menu card for Baya Baya, a fictional açai café positioned as a fresh, modern spot for young professionals on the go. Following moodboarding and competitor research, I landed on a refined tropical aesthetic. I built a colour palette that nods to beachside culture while keeping a polished feel, and paired it with a clean, intuitive layout designed to guide new customers with ease. Referencing açai’s Brazilian origins, I crafted the hibiscus-inspired logo using the wordmark as a base, and selected typefaces that struck the right balance between playful and elevated. The final presentation included merch, signage, and lifestyle imagery to show how the brand could live across touchpoints. This project strengthened my end-to-end design process, from concept to execution, and I’m excited to get my teeth stuck into more.